social media

Can big culture technology help you stay ahead of your competitors?

It is always important to stay ahead of your competitors. In IT it can be beneficial to use a big culture technology to get ahead of competitors. A big culture technology is a technology that offers the promise of long-term competitive advantage. But a big culture technology will also require a massive cultural change in order to achieve this competitive advantage.

A few examples of big culture technology that we have begun to see this year and will continue to see over the next couple of years are:

  • Big Data
  • Social Media
  • Cloud
  • Mobile
  • Internet of Things

There are risks when it comes to implementing changes with big culture technology. Implementing these solutions will also take a significant amount of time and focus. However, being an industry leader in a big culture technology is an advantage that might be worth the time and effort.

Do you agree that big culture technology will help you stay ahead of your competitors and this is ripe? Or do you think this is only hype?

And if you do agree this is ripe – what examples of big culture technology would you add to the list?

Hype or Ripe
Do you think being an industry leader in a big culture technology will give you a competitive advantage?



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Will you store your consumer content in the cloud?

Most consumers today and in years past have stored their consumer content on their personal computers. But now consumers are beginning to use more and more devices – phones, tablets, computers, etc. and they want their content on each of these devices.

In fact most people have already been storing their content in a pseudo-cloud for a few years now. After all isn’t that what you are doing when you post pictures to Facebook, videos to YouTube and updates on Twitter? You are not only sharing your content with your social networks, but also storing them so that you can go back and look at them again later.

Gartner found that 7% of consumer content was stored in the cloud in 2011, but they believe that up to 36% of consumer content will be stored in the cloud by 2016. So will you store your consumer content in the cloud?

Do you agree that the consumer is headed to the cloud and this is ripe? Or do you think this is hype?

Hype or Ripe
Do you believe that consumer content is headed to the cloud?



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Does Social Media Lead to a More Successful Business?

McKinsey report concluded that there is a correlation between social networking and increased market share. Companies gain market share “by forging closer marketing relationships with customers and by involving them in customer support and product-development efforts [as well as] … collaborating across organizational silos and sharing information more broadly.”

In your opinion, does social media involvement increase the company’s return on investment, and this is Ripe, or is this Hype?

Hype or Ripe
Does Social Media Lead to a More Successful Business?



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Are IT Companies Still Dragging Their Feet to Join Social Media?

According to a recent study from IBM, 82% of chief marketing officers (CMOs) plan to increase their company’s social media use over the next three to five years.

Surprisingly, more than half of the 1,700 CMOs in 64 countries and 19 industries responding to the IBM survey said their companies are not yet ready to handle social media, and the increase in collaboration with customers.

In your opinion, is this survey Hype or Ripe?  Do you think this is Ripe, and executives are reluctant to incorporate social media in their communications plans, even though they know the value?  Or do you think this is just Hype, and businesses are ready to begin using social media?

Hype or Ripe
Are IT Companies Still Dragging Their Feet to Join Social Media?



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ClOs Need to Hire Four Key IT Pros to Compete?

According to CIO.com, due to rapidly changing technology and evolving business expectations, CIOs need to staff these skills to outcompete rivals. If CIOs don’t hire the following skill sets, they won’t be ready for the future.

  • Social networking savvy
  • Mobile development experience
  • Business process smarts
  • Cloud management expertise

What do you think, Hype or Ripe?

Hype or Ripe
ClOs Need to Hire Four Key IT Pros to Compete?



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